Emily Opatt

Research Analyst

Emily develops, designs, and programs quantitative and qualitative research. Once data is collected, she is responsible for cleaning, analyzing, and transforming data into visualizations that uncover trends and patterns, offering actionable insights for Principia’s clients.

Emily graduated from Ohio University with a bachelor’s in business administration and a consumer research certificate. While attending Ohio University, she was an active member of the Center for Consumer Research and Analytics, where she conducted research for national brands.

What Emily likes most about her role at Principia: “I enjoy dissecting the data and observing how everything comes together in the end, whether it leads to an expected result or one that surprises us.”