Voice of Customer Archives | Principia

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Data Products
- Your source of truth in building and construction.Information at your fingertips – Principia’s menu of data products can be accessed whenever you need them.
- Data Services
  - Demand AssessmentProprietary demand platform
  - Supply AssessmentProprietary supply platform
  - Dealer Location DataComprehensive dealer database
  - Product DistributionLumber and materials distribution
  - Market Data on DemandCustom data extracts
- Reports
  - Demand SnapshotsMarket demand summaries
  - Supply SnapshotsMarket supply summaries
- Customer Experience
  - Contractor SatisfactionIn-depth journey mapping
  - Homeowner JourneyHomeowner purchase journey
Research & Consulting
- Your source of truth in building and construction.Fully customized research and consulting services for those looking to learn, grow or invest.
- Column 2
  - Market AssessmentDeep insights into markets
  - Product InnovationPlanning for product success
  - Go-To-Market StrategyData-fueled market strategy
- Column 3
  - Customer ExperienceInsights to attract and retain customers
  - Transaction SupportMarket based diligence support
About Us
- How We Help
- Our Team
- Careers
- Blog

Login Contact Us

Data Products
- Your source of truth in building and construction.Information at your fingertips – Principia’s menu of data products can be accessed whenever you need them.
- Data Services
  - Demand AssessmentProprietary demand platform
  - Supply AssessmentProprietary supply platform
  - Dealer Location DataComprehensive dealer database
  - Product DistributionLumber and materials distribution
  - Market Data on DemandCustom data extracts
- Reports
  - Demand SnapshotsMarket demand summaries
  - Supply SnapshotsMarket supply summaries
- Customer Experience
  - Contractor SatisfactionIn-depth journey mapping
  - Homeowner JourneyHomeowner purchase journey
Research & Consulting
- Your source of truth in building and construction.Fully customized research and consulting services for those looking to learn, grow or invest.
- Column 2
  - Market AssessmentDeep insights into markets
  - Product InnovationPlanning for product success
  - Go-To-Market StrategyData-fueled market strategy
- Column 3
  - Customer ExperienceInsights to attract and retain customers
  - Transaction SupportMarket based diligence support
About Us
- How We Help
- Our Team
- Careers
- Blog

Search Login Contact Us

Latest Blog Post

Bar chart with survey responses from contractors about their top advantages over competition.

Contractors Report Perceived Top Advantages Over Competition

February 26, 2025

Principia’s ongoing monthly survey of builders and contractors provides insight to the frequency of switching product or brands.

Read Blog Post

bar chart with survey results ranking greatly improved to greatly worsened

Principia Voice of Customer

Builders and Contractors Respond On Growing Number of SKUs

February 19, 2025

Payment terms are ranked by builders and contractors on a scale of 1-3 and displayed on a simple chart by average importance rating.

Principia Voice of Customer

Dealers and Manufacturers: Curious What Payment Terms Are Most Important to Builders and Contractors?

February 12, 2025

Principia Voice of Customer

Data-Driven Insights: The Latest Lumberyard Dealer Sentiments Revealed

February 6, 2025

Principia Voice of Customer

How Often Do Builders and Contractors Switch Products or Brands?

January 30, 2025

Voice of Customer Principia

Lumberyard vs One-step Distributors Sentiments: Insights from Principia’s LBM Dealer Survey

January 22, 2025

Bar chart graph of ways builders and contractors are attracting and retaining skilled workers Enhancing training programs for development: 63% Investment in tools and equipment: 63% Offer more comprehensive benefits package: 56% Implement flexible schedules: 56% Increase wages: 55% Implement more stock ownership benefits: 47% Evaluate recruitment strategy: 43% Expand human resource staff: 42% No formal plan: 0% No shortage of skilled workers: 5%

Principia Voice of Customer

Building the Future: How to Attract and Retain Skilled Contractors

January 15, 2025

This graphic reports survey results for where lumberyards purchase materials from for building material product categories. The graphic has a stacked bar chart with the following data: Decking 49% 2-step distributor 26% Direct from Manufacturer 25% Both Doors 33% 2-step distributor 39% Direct from Manufacturer 28% Both Exterior Trim 47% 2-step distributor 23% Direct from Manufacturer 30% Both Fencing 39% 2-step distributor 34% Direct from Manufacturer 27% Both Insulation 46% 2-step distributor 24% Direct from Manufacturer 30% Both Railing 49% 2-step distributor 26% Direct from Manufacturer 25% Both Roofing 43% 2-step distributor 27% Direct from Manufacturer 30% Both Siding 47% 2-step distributor 23% Direct from Manufacturer 30% Both Window/ Patio Doors 26% 2-step distributor 47% Direct from Manufacturer 27% Both

Principia Voice of Customer

Lumberyard Purchasing Trends Reveal Surprising Supplier Preferences

January 8, 2025

Principia Voice of Customer

Lumberyard Dealer Sentiment: Lead Times and Inventory Turns

December 19, 2024

Principia Voice of Customer

Gain Insight with Principia’s Contractor Sentiment Dashboard

December 16, 2024