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Builders and Contractors Weigh In on Dealer vs. Brand Loyalty for Exterior Building Products
Continuing with Principia’s series on brand loyalty, recent insights gathered from our builder and contractor respondents and their consideration for brand versus dealer loyalty when purchasing exterior building products.


LBM Dealers: Are Your Customers as Loyal as You Think?

How LBM Dealers are Handling the Rising Number of SKUs

Lumberyard Sentiment Dashboard:Dealers’ Outlook for Business Over the Next 12 Months

Contractors Report Perceived Top Advantages Over Competition

Builders and Contractors Respond On Growing Number of SKUs

Dealers and Manufacturers: Curious What Payment Terms Are Most Important to Builders and Contractors?

Data-Driven Insights: The Latest Lumberyard Dealer Sentiments Revealed
