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Millennials & Gen Y vs. Baby Boomers: Windows Insights by Generation

How are window manufacturers marketing to different generations of homeowners? Using our Voice of Customer survey data, we’ve created a comparison of two windows buyer generations—Millennials and Gen Y versus Baby Boomers. Does this fall in line with your perception of window buyers? Principia’s BuilderSeries® include more information about customers and their impact on demand, … Continued