
Blog
Latest Blog Post

All Roads to Customer Success Lead Nowhere Without a Journey Map
Knowing who are the key stakeholders involved in the decision-making process for building products is important but not enough. When it comes to creating customer success and the high and lows leading to the transaction and longer-term loyalty, it’s all about the journey, not just the destination. Mapping the customer journey for each stakeholder on … Continued


Principia Stat of the Week—August 14

Five Key Takeaways About Residential Exterior Trim Demand

Principia Stat of the Week

Will Demand for Colors Continue to Grow Within the Vinyl Windows Market Segment?
Composite decking making market gains

Five Key Takeaways About Residential Siding Demand
Vinyl siding tops cladding list for 25 years
