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Product Monitor: Long-Lasting Products Drive Roofing Industry’s Growth

By: Vincent Salandro Builder & ProSales Upgrades to existing product lines, rather than the introduction of new products and materials, are shaping the growth trajectory of the residential roofing industry. Manufacturers are emphasizing products with high wind and impact resistance and high durability, cool roof product options, and products that comply with ever-tougher energy-efficiency requirements. … Continued