Here are four takeaways from Principia’s latest survey of homeowners with recent window replacement projects.

• Homeowners with home sizes of 3,000 square feet or larger were most likely to update their windows for aesthetics.
• Homeowners surveyed ranked performance, aesthetics, material, and warranty as the most important attributes for new windows.
• More than half of homeowners surveyed did not replace their windows with the same material.
• Big box stores, like The Home Depot, Lowe’s, and Menards, were the most popular purchase location for DIY homeowners.

Principia conducts over 15,000 surveys annually across the building and construction industry value chain. The information gathered from direct dialogue with key stakeholders provides clients with firsthand insight on industry issues and trends. For more insight on homeowner buying behavior from Principia’s Voice of Customer survey findings, contact us today.