Principia has introduced a series of new syndicated research products based on voice of the customer feedback to identify and measure how suppliers are messaging and delivering value to selected stakeholders in the flooring market.

These new products—Contractor Satisfaction and Social Listening—enable building product suppliers to reexamine how they interact with all parts of the value chain.

Contractor Satisfaction explores the key drivers of satisfaction and how brands perform against each other, providing insights and actionable steps to increase share. Contractor satisfaction is one of the most effective means to drive results, continuously improving is key to driving supplier performance and increasing share. 

Social Listening monitors social media channels for customer feedback offering an unfiltered view of how brands are perceived by key stakeholders interacting with your products. Market-level insights are captured through direct mentions of your brand and those of your competitors from online interactions, mentions, and posts. Social listening taps into thousands of different conversations all at once, capturing real thoughts and opinions of participants across the value chain.

Principia Consulting is a leading research and consulting firm focused exclusively on the building materials and construction industry. For more than 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.

Contact us today to learn more about our experience supporting flooring manufacturers and distributors/ dealers.