The $8.3 billion market for windows and patio doors in residential and light commercial uses will experience an average growth rate of 7% through 2017. Strong homeowner desire for new products and innovative features is an increasing influence on the purchase decision. An Energy Star rating is now the standard and product manufacturers are shifting their focus to other performance features such as impact-resistant glass, integrated blinds/shades, and smart glass.

Also, today’s homeowner is focused on using windows and patio doors to create indoor-outdoor living spaces, which is driving changes in glass unit type, style, and material.

New homeowners will upgrade their windows when offered the right incentives, according to recent research from Principia Consulting (figure available). The most popular options are Energy Star ratings, glass unit type, and style/hardware/frame material. Homebuilders and product manufacturers have an inducement to work together to create these kinds of offers.

The broader building and construction sector is pushing the frontier of innovation while windows and patio doors manufacturers have made only incremental changes since the housing crisis.

Manufacturers cut their research and development budgets due to the challenging business environment during the recession, but it is time now to reinvest in technology and innovation.

Innovation involving product line and service features as well as distribution and strategic partnerships will define the winners and losers in the window and patio door market. Principia’s report delivers an in-depth view of the drivers of change and opportunities for growth in the residential and light commercial windows and patio doors market.

Now Available Principia’s Comprehensive Industry Report Examining Residential and Light Commercial Windows and Patio Doors

Principia’s Windows and Patio Doors 2015 report provides detailed insight and market analysis, which is a key tool for every industry participant’s business planning efforts. Using 2014 as its launch point, the report combines primary research with voice of the customer insights from surveys conducted among more than 1,000 value chain participants and homeowners. Report subscribers will get access to critical information including:

• Near and long-term growth opportunities through 2017 for both replacement and new construction
• Purchase process and influencers
• Demand shifts and material trends for product and application
• Market penetration rates and growth drivers
• Preferred distribution channels
• Analysis of top suppliers and detailed voice of the customer feedback

Principia’s in-depth look into this product category provides subscribers with the ability to develop “what if” scenarios and adjust strategies for increased market advantage. In addition to the full industry report, subscribers also have access to Principia’s proprietary market model and forecast tool. This powerful web-based tool is designed around best practices of data visualization and usability. The online platform enables users to log in from any desktop or mobile device to access all of the data from the report, with the added ability to instantly customize the data views and integrate with their own information.

To purchase the report or learn more about the scope and content covered, please contact Brooke Cowell, VP Marketing at bcowell@principiaconsulting.com.