Principia has introduced a new syndicated research product based on voice of the customer feedback to identify and measure how suppliers are messaging and delivering value to selected stakeholders in the decking market.

This new product—Contractor Satisfaction—enables building product suppliers to reexamine how they interact with all parts of the value chain.

Contractor Satisfaction explores the key drivers of satisfaction and how brands perform against each other, providing insights and actionable steps to increase share. Contractor satisfaction is one of the most effective means to drive results, continuously improving is key to driving supplier performance and increasing share. 

Principia Consulting is a leading research and consulting firm focused exclusively on the building materials and construction industry. For more than 25 years, we have helped clients grow faster and more profitably by providing high quality data, analytics, and insights.

Contact us today to learn more about our experience supporting decking manufacturers and distributors/ dealers.