While wood trim continues to account for 53% of the $1.7 billion exterior trim market in the United States, wood-alternatives like cellular PVC, fiber cement and engineered wood continue to take share. The market remains evenly balanced between new construction and repair/ remodel.

Exterior trim is one of over 12 residential building product categories currently monitored through the Principia BuilderSeries® set of data products. A short list of 5 observations from our recent industry research is shown below:

1. Prefinished wood trim products competing on performance, branded for market identity
2. Fly ash composites making inroads against traditional incumbent trim products
3. Specialty 1-step channel growing as distributors expand further into siding and trim
4. Several cellular PVC trim producers now offering complementary cellular PVC siding products
5. Expected rationalization based on acquisition of quality suppliers, exit by low margin producers

Exterior Trim Demand Overview – Principia DemandBuilder® Exterior Trim

The image above provides a high level snap shot of Principia’s data product DemandBuilder® Exterior Trim.  DemandBuilder® subscribers have the ability to:

• Accurately measure current share and revenue potential
• Identify opportunities to pursue in sales territories
• Set benchmarks for business using comparative market data

To learn more about Principia’s data products or exterior trim market data please contact us today.